Needle

Needle is a proactive agent platform designed for revenue teams to automate the identification, research, and outreach to the right leads. It integrates with existing tools like CRM, email, and calendar to act as a personal assistant that mirrors user permissions, helping sales reps focus on closing deals by handling busywork. The platform supports over 3000 integrations and uses multiple AI models to optimize lead generation and outreach processes.

Who is it for?

Revenue teams and sales reps in B2B companies looking to automate lead qualification and outreach

Problem

Revenue teams spend excessive time on manual lead qualification and outreach, which reduces time available for closing deals. Existing tools require complex setups and do not fully automate the busywork involved in sales processes.

Solution

Needle connects to users' existing tools and acts with their permissions to proactively identify, research, and engage qualified leads. It automates outreach sequences and continuously monitors buying signals, providing personalized assistance within platforms like Slack and Teams.

What makes it unique

• Personal AI agents that mirror user permissions for secure, personalized actions
• Supports over 3000 integrations with CRM, email, calendar, and other sales tools
• No vendor lock-in with access to multiple AI models from leading providers
• Security-first design with SOC 2 Type II, ISO27001, GDPR, and CCPA compliance

• Personal AI Agents

  Agents act on behalf of users with mirrored permissions to automate sales tasks securely.

  01
• Multi-Tool Integration

  Connects to CRM, email, calendar, and other tools to unify sales workflows.

  02
• Proactive Lead Identification

  Continuously finds and qualifies leads matching ideal customer profiles.

  03
• Automated Outreach

  Launches personalized multi-touch sequences across LinkedIn, email, and more.

  04
• Deal Monitoring

  Flags stalled deals and suggests next best actions.

  05
• Security and Compliance

  Built with SOC 2 Type II, ISO27001, GDPR, and CCPA compliance for data protection.

  06
• Multi-Model AI Access

  Supports 34+ AI models from providers like Anthropic, OpenAI, and Google.

  07
• Slack and Teams Integration

  Operates within popular collaboration platforms for seamless adoption.

  08

Business model

SAAS

Audience

B2B

Platforms

web · slack · mac · windows

Pricing model

subscription

Team size

10-50

Value proposition

Needle acts as a personal AI agent that automates lead qualification and outreach, freeing revenue teams to focus on closing deals.

Build tool

VVite

CDN

AAmazon CloudFront

IaaS

GGoogle Cloud

JS library

TTanStack Query

Marketing automation

HHubSpot

Mentioned on site

AnthropicOpenAI

Metadata

OOpen Graph

Other

Google AnalyticsPostHogReact

Protocol

HHTTP/3

Scheduling

CCal.com

UI framework

Tailwind CSS4.1.18FFramer MotionRadix UI

UI library

shadcn/ui