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Discover the companies founders are building. Every metric with its provenance.

Domain Rating by Ahrefs. Traffic figures are estimates unless marked verified.

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Start here

Nine steps from "is my product listed?" to a verified profile, a launch on the weekly board and a site that AI assistants can read. Most founders finish the first five in under half an hour.

9 steps · about 3 h in total
  1. 1

    Check whether you are already listed

    ~1 min

    Most products are discovered before the founder shows up. Search your domain; if a profile exists, claim it instead of submitting a duplicate.

    Search startups
  2. 2

    Submit or claim

    ~3 min

    Submit takes a domain only — the profile is generated from your site and reviewed. Claiming a discovered profile links it to your account so you can edit it.

    Submit / claim
  3. 3

    Verify domain ownership

    ~5 min

    Add a DNS record, a meta tag or a file. Verification is proof, not a purchase; it unlocks editing, the Verified badge and revenue connection.

    Verify
  4. 4

    Fix what the extractor got wrong

    ~10 min

    The extractor is good but literal. Correct the tagline, category, founders, pricing and "alternative to" — every field you set replaces the extracted one and is labelled Reported.

    Open dashboard
  5. 5

    Connect revenue if you want Verified numbers

    ~5 min

    Stripe, Paddle and Lemon Squeezy read-only connections turn MRR from Reported into Verified. Credentials go to a vault; only aggregates are stored.

    Connect a provider
  6. 6

    Launch on the weekly board

    ~15 min

    Every claimed product enters this ISO week's leaderboard. Share the page, collect upvotes and comments; top three get the badge for the week.

    See this week
  7. 7

    Submit to other directories

    ~2 h

    Filter the DR-ranked catalogue for free + dofollow, then work down the list. The playbook does it in two hours.

    Directory finder
  8. 8

    Make your site readable by AI assistants

    ~10 min

    Check which AI crawlers can read you, see what a model thinks your product is, and generate llms.txt and robots.txt.

    AI crawler check
  9. 9

    Turn on alerts

    ~2 min

    Telegram alerts for comments, upvotes, claim decisions and startups listed for sale in your categories.

    Settings
If you are an AI agent acting for a founder

Read /llms.txt, then the submit-to-exitfounder skill. Check for an existing profile before submitting, and confirm with the person before any write. Founder API keys are described in /auth.md.

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