Augora

Augora is a tracking platform designed for Shopify brands to recover lost ad conversions caused by iOS 14 privacy changes and ad blockers. It sends every event server-side to ad platforms like Meta and Google, ensuring accurate attribution and optimization based on real data. Augora offers a simple, no-code installation and supports multi-store and multi-team management with encrypted tokens for security.

Who is it for?

Shopify store owners and e-commerce marketers seeking accurate ad conversion tracking and optimization

Problem

iOS 14 privacy updates and ad blockers cause significant loss of conversion tracking data, leading to inaccurate ad performance metrics and wasted ad spend for Shopify brands.

Solution

Augora layers three tracking signals—browser-side pixel, server-side forwarding, and UTM attribution—to capture all events accurately. It forwards purchase and cart events server-side to Meta and Google, ensuring resilient tracking despite blockers and cookie restrictions, and provides a real-time event feed and AI agent for actionable insights.

What makes it unique

• Combines browser-side, server-side, and UTM attribution for comprehensive tracking
• No code installation with 5-minute setup
• Supports multiple Shopify stores and teams with encrypted tokens
• Includes an AI agent that reads live data and automates ad management

• Server-side forwarding

  Forwards purchase, add to cart, and checkout events server-side to Meta CAPI and Google Measurement Protocol to recover lost conversions.

  01
• Browser-side pixel

  Standard Meta and Google pixels fire client-side for baseline tracking of clicks and page views.

  02
• UTM attribution

  Short links carry campaign, adset, and ad IDs to tie clicks back to creatives even after cookie expiration.

  03
• Real-time event feed

  Watch every browser and server-side event land in Meta and Google within seconds with full payload inspection.

  04
• Multi-store, multi-team support

  Manage multiple Shopify stores and invite teammates with isolated encrypted tokens.

  05
• AI agent

  Reads live data from Meta, Google Ads, GA4, Shopify, and Klaviyo to automate ad actions and provide insights.

  06

Business model

SAAS

Audience

B2B

Platforms

web

Pricing model

free-trial

Value proposition

Augora provides accurate server-side ad tracking that recovers lost conversions and improves ad optimization for Shopify stores.

Marketing automation

KKlaviyo

Mentioned on site

Shopify

Metadata

OOpen Graph

Other

NetlifyClerkReact

UI framework

Tailwind CSS3.4.19Radix UI

UI library

Lucideshadcn/ui

Web app

PWA

Web framework

Next.js