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Launch week: seven days, one board

A day-by-day plan for launching a product on ExitFounder's weekly board and two or three other platforms without burning the whole week.

Last updated 2026-09-19
Who it is for
Founders with a working product and at least a few users
Time
One ISO week, 1–2 hours a day
You end up with
A top-three finish on the weekly board or a clear reason why not, plus a launch page you can reuse.
  1. 1

    Monday — pick the week and the platforms

    Claim or submit on ExitFounder so the product joins this ISO week. Choose two other platforms from the directory catalogue: one high-DR launch platform and one community where your users already are. Do not schedule Product Hunt and three other launches on the same day.

    This week →Directory finder →
  2. 2

    Tuesday — write the one-liner and the story

    One sentence a stranger understands, one paragraph on why you built it, three screenshots. Run the interpretation checker: if the model cannot tell what the product is, your launch copy will not fix it.

  3. 3

    Wednesday — assets

    Open Graph image, a 30-second screen recording, and the badge for your site. Generate meta tags and JSON-LD if your homepage has none.

    Meta tag generator →Schema generator →
  4. 4

    Thursday — warm up

    Tell existing users and your list what is happening and when. Ask for honest comments, not upvotes; comments rank higher in what readers trust.

  5. 5

    Friday — launch day

    Post early in your users' time zone. Reply to every comment within the hour. Share the profile page, not the homepage — the profile has the vote button.

  6. 6

    Weekend — keep the thread alive

    Two follow-ups: what changed because of feedback, and one number (signups, upgrades). The board closes Sunday 23:59 UTC.

  7. 7

    Next Monday — read the archive

    The week's page is archived at /week/{year}/{week}. Note what the top three had that you did not, and add the platforms you skipped to next quarter's list.

    Archive →
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