Churn & retention calculator

Customer vs revenue churn, NRR, GRR and customer lifetime.

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This month

Customers at start

Customers lost

MRR at start

MRR lost to churn

Contraction MRR

Downgrades

Expansion MRR

Upgrades from existing customers

Customer churn

4.0%

≈ 39% annualised

Revenue churn

4.0%

Lost MRR / starting MRR

GRR

95.0%

Gross revenue retention

NRR

97.8%

Net revenue retention

Average customer lifetime

25.0 mo

1 / monthly churn

Customers at end

192

Before new signups