unfair.so

unfair.so is a creator marketing platform designed for B2B founders and GTM teams to launch campaigns with creators their buyers already follow. It enables users to pick creators by their real audience, launch campaigns quickly, and convert every engager into a lead with enriched contact data including email and LinkedIn. The platform offers follower-level analytics, warm outreach across email, LinkedIn, and X, and a personal GTM manager to run launches that generate high-intent traffic and measurable revenue.

Who is it for?

B2B founders and GTM teams launching products and campaigns

Problem

Most creator marketing ends when the post goes live, missing the opportunity to convert engaged audiences into leads. B2B founders struggle to find creators whose audiences match their buyers and to run coordinated campaigns that generate measurable revenue.

Solution

unfair.so provides follower-level analytics to identify creators followed by your ideal customers, runs coordinated launch campaigns with a personal GTM manager, and performs warm outreach to every engager via email, LinkedIn, and X. It enriches engager data to deliver actionable leads and manages payouts with zero platform fees.

What makes it unique

• 0% platform fee on creator payouts
• Personal GTM manager runs campaigns end-to-end
• Follower-level analytics matched to your ideal customer profile
• Warm outreach included to every engager across multiple channels

• Follower-level analytics

  Analyze every creator's audience to find followers matching your ideal customer profile.

  01
• Creator selection

  Pick creators by their real audience and launch campaigns in hours.

  02
• Engager enrichment

  Convert every engager into a lead with email and LinkedIn data in CSV format.

  03
• Warm outreach

  Automated warm DM, email, and LinkedIn outreach to every engager.

  04
• Personal GTM manager

  Dedicated manager runs your launch campaign end-to-end for maximum reach and impact.

  05
• Campaign execution

  Coordinate creators, posts, and quote waves to engineer viral launches.

  06
• Payout management

  Manage creator payouts with zero platform fees and one invoice.

  07
• Performance pricing

  Launchmaxxing plan includes performance fees based on video views above a threshold.

  08

Business model

SAAS

Audience

B2B

Platforms

web

Pricing model

subscription

Value proposition

Hire creators your buyers already follow to generate warm leads and revenue with zero platform fees and personal GTM support.

Mentioned on site

Stripe

Metadata

OOpen Graph

Other

CloudflareClerkReact

Protocol

HHTTP/3

RUM

CCloudflare Browser Insights

Session replay

FFullStory

UI framework

Tailwind CSS

Web framework

Next.js