MicroInfluencer

MicroInfluencer is a discovery and analytics platform that helps brands, agencies, and marketers find niche TikTok and Instagram micro influencers. Using its Creator Discovery Agent, users describe a campaign brief in plain English, and the platform performs live searches, ranks creators by AI campaign-fit, and provides deep analytics including engagement and view-to-follow ratios. This enables users to build targeted shortlists for influencer marketing campaigns efficiently without brokering deals or messaging creators on their behalf.

Who is it for?

Brand and growth teams running influencer campaigns, marketing agencies sourcing micro influencers, founders and marketers needing creator matching

Problem

Brands and agencies face challenges in finding relevant micro influencers quickly and accurately for their marketing campaigns. Manual searching is time-consuming and often yields generic or broad results that lack fit and engagement insights.

Solution

MicroInfluencer's Creator Discovery Agent allows users to input a campaign brief in plain English, then performs live searches on TikTok and Instagram, ranking creators by AI campaign-fit scores and providing detailed analytics. Users can shortlist and track creators to streamline outreach and campaign planning.

What makes it unique

• Live AI-powered searches instead of static creator lists
• Campaign-fit scoring with rationale for better decision making
• Deep analytics beyond follower counts including engagement and view-to-follow ratios
• Shortlist and tracking features to manage creators efficiently

• Creator Discovery Agent

  AI-powered live search of TikTok and Instagram creators based on campaign briefs with ranked results by campaign fit.

  01
• Deep Performance Analytics

  Engagement rate, view-to-follow ratio, campaign-fit rationale, and other signals to compare creators on real impact.

  02
• Shortlist and Compare

  Save and track creators to build actionable shortlists for outreach and campaign management.

  03
• AI Campaign-Fit Scoring

  Each creator match includes a fit score and rationale explaining why they fit the campaign brief.

  04
• Free Creator Analysis Tools

  Analyze TikTok and Instagram creators with metrics like CPM, engagement rate, view-to-follower ratio, and CPE calculators.

  05

Business model

SAAS

Audience

B2B

Platforms

web

Pricing model

freemium

Value proposition

MicroInfluencer offers AI-powered creator discovery and analytics to help brands and agencies find the best micro influencers for their campaigns efficiently.

CDN

AAmazon S3

Metadata

OOpen Graph

Other

Fly.ioPostHog

UI framework

Tailwind CSS

UI library

Lucide