Hubcast

Hubcast is a social media management tool designed for small businesses and teams who manage their own marketing channels. It simplifies the process of drafting, approving, scheduling, and analyzing posts across multiple social platforms including Facebook, Instagram, X, TikTok, and Bluesky. Hubcast offers an integrated approval workflow to prevent accidental publishing and supports AI-assisted drafting through MCP-compatible assistants, allowing users to maintain control over their content and brand voice.

Who is it for?

Small businesses and teams managing social media without dedicated marketing departments

Problem

Managing social media posts across multiple platforms is time-consuming and error-prone, especially for small businesses without dedicated marketing teams. Existing tools often lack integrated approval processes, leading to accidental publishing and fragmented analytics.

Solution

Hubcast centralizes social media management by allowing users to draft posts (manually or with AI), require approvals before publishing, schedule posts across multiple channels from one calendar, and view unified analytics. It supports video and reels with platform-specific previews and cropping, ensuring posts meet each platform's requirements.

What makes it unique

• Integrated approval workflow as a core feature, not an upgrade
• Supports AI drafting via MCP-compatible assistants without vendor lock-in
• Unified calendar and analytics across multiple social platforms
• No intermediary accounts; users connect their own social accounts directly

• Multi-channel publishing

  Publish posts to Facebook, Instagram, X, TikTok, and Bluesky from one composer with per-channel previews.

  01
• Approval workflow

  Enable an approval step where reviewers must sign off on posts before publishing, with roles and audit trails.

  02
• Unified calendar

  View and manage all scheduled posts across channels on a single calendar interface.

  03
• Video and reels support

  Upload and publish videos with previews showing platform-specific cropping and encoding.

  04
• Analytics dashboard

  See followers, impressions, engagement, and top posts across all connected platforms in one place.

  05
• AI drafting via MCP

  Connect any MCP-compatible AI assistant to draft posts directly into the workspace with brand voice and templates.

  06
• Media library

  Store and reuse images and videos across posts without re-uploading or re-encoding.

  07
• Roles and audit trail

  Invite team members with specific roles and track all approval and administrative actions.

  08

Business model

SAAS

Audience

B2B

Platforms

web

Pricing model

subscription

Value proposition

Draft, approve, schedule, and analyze social media posts from one platform with integrated AI and approval workflows.

Metadata

OOpen Graph

Other

VercelCloudflareReact

Protocol

HHTTP/3

RUM

CCloudflare Browser Insights

UI framework

Tailwind CSSRadix UI

UI library

shadcn/uiLucide

Web framework

Next.js