Guidance is a specialized operations platform designed for small to medium-sized consumer packaged goods (CPG) food brands. It provides a connected system that integrates product, supplier, production, and channel data into a unified commercial blueprint. The platform addresses complex CPG challenges such as cost of goods sold (COGS) accuracy, lot traceability, demand forecasting, and channel margin analysis, enabling brands to manage operations efficiently without relying on consultants or disconnected spreadsheets.
Integrates ingredients, freight, packaging, yield, labor, and co-packer fees into one auditable cost structure.
Supports lot genealogy, forward and backward traceability, and recall readiness.
Automatically updates costs across BOMs and SKUs when supplier prices change.
Provides location-aware visibility across warehouses, 3PLs, and in-transit stock by lot and SKU.
Accounts for lead times, MOQs, demand signals, and production requirements for replenishment decisions.
Onboards users by mapping their workflows into the platform configuration blueprint.
Calculates true net margin per SKU per channel after all deductions and fees.
Grades data inputs from confirmed to estimated to highlight review needs.
For brands under $1M revenue running lean operations with 1–3 SKUs and light co-packer activity
For brands $1M–$5M with multiple SKUs, active co-packer relationships, and regular compliance requirements
For brands $5M–$15M with complex operations, multiple co-packers, and high-volume compliance and forecasting needs
The pricing model uses a trailing three-month activity average to smooth seasonal spikes and prevent immediate tier changes.
Yes, the pricing model avoids per-seat charges to allow operational partners to collaborate without extra fees.
Qualifying retries are free within a defined window to ensure fairness and reliability.
Changes include advance notice and a transition period before applying new point weights.
To provide transparency and set expectations before commercial launch, with direct communication on any changes.
Traffic, engagement, sources and keywords are Similarweb-style estimates, refreshed monthly. Verified traffic comes from a connected Google Analytics / Search Console.
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