Focal

Focal is a ChatGPT Ads agency that runs end-to-end paid advertising campaigns on ChatGPT for brands in sectors like DTC eCommerce, SaaS, and service businesses. They handle creative production, campaign management, competitor research, and reporting, helping brands reach buyers researching products inside ChatGPT before competitors saturate the channel. Focal also offers a platform with tools for creating, spying on, and launching ChatGPT Ads, integrating with Google and Meta Ads to leverage proven audiences and creatives.

Who is it for?

Brands and marketers in DTC eCommerce, SaaS, and service sectors looking to leverage ChatGPT Ads for customer acquisition

Problem

ChatGPT Ads is a new and rapidly changing paid channel with no existing tools or workflows, making it difficult for brands to launch and optimize campaigns effectively. Brands also face the challenge of reaching buyers researching products inside ChatGPT before competitors dominate placements.

Solution

Focal provides a done-for-you ChatGPT Ads agency service that manages creative, campaigns, competitor research, and reporting. They also offer a platform with tools to create winning ads, spy on competitors, connect Google and Meta Ads accounts, and launch campaigns efficiently. Their team iterates weekly to optimize performance and tie spend to pipeline outcomes.

What makes it unique

• First agency focused exclusively on ChatGPT Ads with proprietary platform
• Integrates Google and Meta Ads data to jumpstart ChatGPT campaigns
• Weekly creative iteration and platform updates to adapt to channel changes
• Publishes research and shares learnings publicly via YouTube and community

• Creative & Research

  Maps buyer prompts and competitor ads to create tailored ChatGPT Ads creative angles.

  01
• Conversion Optimization

  Aligns landing pages and sets up pixel tracking to ensure clicks convert to pipeline.

  02
• Connectors

  Integrates Google Ads and Meta Ads accounts to reuse proven audiences and creatives.

  03
• Campaign Management

  Manages weekly creative iteration, budget pacing, bid management, and reporting.

  04
• Competitor Ad Library

  Provides access to a live library of ChatGPT Ads from competitors for insights.

  05
• Bulk Ad Launcher

  Launches many ChatGPT Ads variations from one brief to test hooks and angles in parallel.

  06
• Alerts & Reports

  Sends alerts on competitor activity and campaign performance with creative-level breakdowns.

  07

No pricing information found on the site.

Business model

AGENCY

Audience

B2B

Platforms

web · api · other

Pricing model

contact-sales

Value proposition

Focal runs ChatGPT Ads end to end with expert creative, campaign management, and reporting to help brands build pipeline before the channel saturates.

Advertising

GGoogle Ads

Mentioned on site

OpenAI

Metadata

OOpen Graph

Other

VercelGoogle AnalyticsPostHogReact

UI framework

Tailwind CSS

UI library

Lucide

Video player

YYouTube

Web framework

Next.js