BackPedal

BackPedal offers a combined theft recovery and insurance service for bikes and ebikes in the UK. They install covert GPS tracking kits on customers' bikes and provide a 24/7 recovery team that actively retrieves stolen bikes, achieving over an 80% recovery rate typically within 48 hours. If recovery fails, their backup insurance underwritten by Sundays Insurance covers replacement costs, providing comprehensive protection and peace of mind to bike owners.

Who is it for?

Bike and ebike owners in the UK seeking theft protection and recovery services

Problem

Bike theft is widespread and traditional insurance often fails to recover stolen bikes, leaving owners without their property and paying high premiums.

Solution

BackPedal installs covert GPS trackers on bikes and provides a 24/7 recovery team that actively retrieves stolen bikes, with insurance as a backup if recovery is unsuccessful.

What makes it unique

• Covert GPS tracking kit professionally installed on the bike
• 24/7 in-house recovery operations team with rapid deployment
• No exclusions on recovery even if bike was not locked
• Backup insurance underwritten by a regulated insurer

• Covert GPS Tracking Kit

  Hidden GPS, GSM, and BLE trackers installed on the bike to enable real-time location tracking.

  01
• Professional Installation

  Mechanics install the tracking kit at a time and place convenient to the customer.

  02
• 24/7 Recovery Operations

  An in-house team available around the clock to deploy recovery agents immediately upon theft report.

  03
• High Recovery Rate

  Over 80% of stolen bikes reported are successfully recovered, typically within 48 hours.

  04
• Backup Insurance

  Financial coverage for replacement bikes underwritten by Sundays Insurance if recovery fails.

  05
• No Recovery Exclusions

  Recovery service covers thefts regardless of lock use or location where the bike was stolen.

  06

Business model

SAAS

Audience

B2C

Platforms

web

Pricing model

subscription

Value proposition

BackPedal tracks your bike, recovers it if stolen, and provides insurance backup so the thief gets nothing.

Metadata

OOpen Graph

Other

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UI framework

Tailwind CSS3.4.19

UI library

Lucide

Video player

VVimeo

Web framework

Next.js